I’ve owned Headline Creator Pro for a couple of weeks, and just yesterday I opened it up to work on a headline for a magazine ad I am placing for my Surfnetkids Printables Club. I created a headline I liked, and posted it to my online sales page. In the first 24-hours my sales are… [Continue]
“Web site” vs. “website”
Although I’ve used “Web site” for years, recently I find myself gravitating toward “website.” Now, when I look at my work, I see inconsistencies everywhere — and it’s driving me crazy! So, I sought advice from the Chicago Manual of Style website (see what I mean?) and it just made matters worse. Here’s what they… [Continue]
Advice About White Listing
The biggest challenge newsletter publishers face today is outsmarting email “spam” filters. Current best practices involve: 1) Pre-testing your newsletter messages against popular filters so you avoid using “spammy” language. I use Lyris’ free ContentChecker which emails a report with your message’s Spam Assassin score. 2) Advising your readers about how to place your newsletter… [Continue]
Nifty Javascript Tool
I got Web Army Knife as a free bonus when I purchased ViralPDF, but it is also for sale as a standalone product. It’s a very cool tool, and I like (almost) everything about it. Here’s the parts I consider valuable: 1) Email scrambler — so your published email address isn’t harvested by spam bots… [Continue]
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