FOR MERCHANTS:
Anne Holland of MarketingSherpa.com wrote a fabulous article last year titled “A Merchant’s Quick Guide to Affiliate Marketing in 2002 (First, Forget the ‘A’ Word.) It’s available for $5. Even though it is now 2003, this article still says it all.
FOR AFFILIATES:
Ken Evoy wrote the bible on making money as an affiliate with his Affiliate Masters course. And it’s free.