Dear JetBlue,
You wasted thirty minutes of my time yesterday, and I wouldn’t have spent another second thinking about it, but when I mentioned this little incident to my girlfriend, she cried “OMG! That happened to me too. I thought I was losing my mind!”
So, armed with an ally, I know that this problem is bigger than me, and deserves a simple solution, which only YOU can implement. Here goes.
Your confirming email messages all have the same subject line, which is “Itinerary for your upcoming trip.” At first glance this might seem like a perfectly acceptable subject line, except that most of us that travel, travel a lot. And, if you (JetBlue) are doing your job, we travel frequently on your airline.
So what makes this such a terrible subject line? Let me set the stage with a little background.
Most of today’s modern email clients (such as the very popular Gmail, have you heard of it? It’s made by a company called Google!), thread email messages, so that email conversations back and forth about the same subject, can be easily seen together.
What that means is that ALL my JetBlue confirm emails (and those sent me by visiting family members, such as my daughter who lives in Boston, and comes to visit me in San Diego) are threaded (or stacked) behind one message. When I saw the preview snippet of this threaded email, I saw my daughter’s name, and quickly assumed this thread was ONLY about her upcoming Thanksgiving visit. Not about the east coast trip I am taking in ten days.
So, I think … hmmm… maybe I didn’t book with JetBlue. I search for Orbitz confirms, I go to the Orbitz site… I shuffle through my paper files, looking for a printed confirm. I start to think I forgot to make these reservations at all! I am in a complete panic.
But then I visit the JetBlue site, and find my confirmation number. Now armed with a unique piece of data, I search my email again, and find the pesky confirm email HIDING in plain site behind all those other confirm messages that I had assumed were about my daughter’s trip.
Dear JetBlue: I have a simple suggestion. Please include the destination city and the date of the outbound flight in your subject lines. Sincerely, Barbara J. Feldman
Orbitz does this. Even Southwest, who only includes the destination city, not the date of travel, does it better than “Itinerary for your upcoming trip.”
So, what do you think? Jetblue are you listening?
Apparently they don’t mind wasting everyone’s time by emailing useless teasers either… CHEAP FLIGHT SALE NY To Boston only $44 dollars. OK look up flight, check out international flight verify they work, go through process of reserving round trip flights, but wait, first gotta call a friend to see if he can pick me up at the airport for such a late flight. Well only if its on the weekend, go back to jet blue, change flight date. Book flight but wait first have to log into my true blue account. No problem log in… error message my password doesn’t satisfy their new requirements. Would you like to change your password,,, sure. A link has been sent to your email account, log into my email account reset pass code, log into true blue… flight information is gone. Go back to jet blue reenter all the information, finally get to checkout. $210 DOLLARS for my 44 dollar flight. Used to love jet blue. What happened did they abandon truth and service for a bait and switch waste of time marketing strategy? Your own TV only goes so far especially if i have to buy the headsets?
Oh that’s highly frustrating. Anyway I think you should have contacted the technical team of the Jet Blue airlines and file the request about mentioning the destination city atleast in the subject line.
Well , here’s a fun test , related to traveling , hope you will like it!
Travel Personality
What kind of traveler are you?
http://www.3smartcubes.com/pages/tests/travel-personality/travel-personality_instructions.asp
wut dos that have to do with sing lagwib
OMG…Assumption is the mother of all screw-ups.
Stop being a victim and organize your life better. Don’t be so dependent on technology. Write it down and quit blaming jetblue for it. This is a gmail problem not jetblue problem.