Did you read the entry I posted about Paul Myer’s viral case study “The Key to Conversion”? If not, here’s the link to download it in PDF format. It inspired me to try to create something that would “go viral” and increase subscriptions to my free weekly Surfnetkids newsletter.
I create a one-minute movie targeted towards parents and teachers titled Light a Fire. Just like Paul’s case study, the movie closes with a pitch for my free newsletter.
What do you think?